9 PRINCIPLES OF GOOD WEB DESIGN
An effective website design should fulfill its intended function by conveying its particular message whilst simultaneously engaging the visitor. Several factors such as consistency, colours, typography, imagery, simplicity and functionality all contribute to good website design.
When designing a website there are many key factors that will contribute to how it is perceived. A well designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimised for usability (form and aesthetics) and how it easy is it to use (functionality).
Below are some guidelines that will help you when considering your next web project.
. WEBSITE PURPOSE
Your website needs to accommodate the needs of the user. Having a simple clear intention on all pages will help the user interact with what you have to offer. What is the purpose of your website? Are you imparting practical information like a �How to guide�? Is it an entertainment website like sports coverage or are you selling a product to the user? There are many different purposes that websites may have but there are core purposes common to all websites;
- Describing Expertise
- Building Your Reputation
- Generating Leads
- Sales and After Care
2. SIMPLICITY
Simplicity is the best way to go when considering the user experience and the usability of your website. Below are ways to achieve simplicity through design.
Colour
Colour has the power to communicate messages and evoke emotional responses. Finding a colour palette that fits your brand will allow you to influence your customer�s behaviour towards your brand. Keep the colour selection limited to less than 5 colours. Complementary colours work very well. Pleasing colour combinations increase customer engagement and make the user feel good.
Type
Typography has an important role to play on your website. It commands attention and works as the visual interpretation of the brands voice. Typefaces should be legible and only use a maximum of 3 different fonts on the website.
Imagery
Imagery is every visual aspect used within communications. This includes still photography, illustration, video and all forms of graphics. All imagery should be expressive and capture the spirit of the company and act as the embodiment of their brand personality. Most of the initial information we consume on websites is visual and as a first impression it is important that high quality images are used to form an impression of professionalism and credibility in the visitors mind.
3. NAVIGATION
Navigation is the way finding system used on websites where visitors interact and find what they are looking for. Website navigation is key to retaining visitors. If the websites navigation is confusing visitors will give up and find what they need elsewhere. Keeping navigation simple, intuitive and consistent on every page is key.
4. F-SHAPED PATTERN READING
The F- based pattern is the most common way visitors scan text on a website. Eye tracking studies have found that most of what people see is in the top and left area of the screen. The F� shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom). An effective designed website will work with a readers natural pattern of scanning the page.
5. VISUAL HIERARCHY
Visual hierarchy is the arrangement of elements is order of importance. This is done either by size, colour, imagery, contrast, typographically, whitespace, texture and style. One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.
6. CONTENT
An effective web design has both great design and great content. Using compelling language great content can attract and influence visitors by converting them into customers.
7. GRID BASED LAYOUT
Grids help to structure your design and keep your content organised. The grid helps to align elements on the page and keep it clean. The grid based layout arranges content into a clean rigid grid structure with columns, sections that line up and feel balanced and impose order and results in an aesthetically pleasing website.
8. LOAD TIME
Waiting for a website to load will lose visitors. Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn�t loaded within 3 seconds. Optimising image sizes will help load your site faster.
9. MOBILE FRIENDLY
More people are using their phones or other devices to browse the web. It is important to consider building your website with a responsive layout where your website can adjust to different screens.
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What are your opinions regarding Web Design and Hosting?
With the recent boom in web designing, it's been really hard to stay on top of all the developments. Now-a-days there are so many individuals that are associated with this market that the majority of business really did not understand what the advantages as well as negative aspects of it are. The idea of having a Site for your service has become exceptionally preferred over the past years. This is since it's a very easy means for a business to obtain a great deal of individuals to visit their website.
Using the Net, a lot of businesses these days are producing income through marketing service or products with their web sites. Because of this, a lot of businesses are making use of web design services to make their websites a lot more attractive as well as aesthetically appealing. For a great deal of services, the advantages of this sort of Website design Provider consist of:
o The importance of a reliable website style is obtaining importance. This is due to the fact that the internet site has actually come to be an integral part of a company's method to have as lots of clients as possible.
o It is necessary for you to take notice of every little detail. Your internet site needs to be entirely professional and remarkable.
o Local business owner are attempting to keep their firm's name at the center. Most of them have actually taken the effort to develop a site that will certainly preserve their firm's credibility and also customers.
o Because these firms focus on the technical facets of the site, they are More about the author offered the possibility to focus on the various alternatives they can utilize. They can select in between flash and also JavaScript to aid them create a web site that can stand out from the rest.
o Before designing a website, they are very first asking themselves how much they can afford to invest for the website. This will certainly aid them see Source if the price of the style is really browse around here worth it to them.
o An excellent style is one that individuals can conveniently browse. In other words, the design needs to look like it is practical.
o One primary advantage of having an internet site is that it can give your organisation a substantial boost in its popularity. This is because it can draw in a lot of consumers that will enhance your sales as well as profits.
o There are a great deal of negative aspects that you can face if you do not take note of particular details. These will certainly include:
o There are likewise disadvantages that a business can deal with if they select a poor quality designer. When selecting a designer, you should remember that the first thing you should check is his/her capability to develop an internet site that matches your requirements and needs.
o One of the most fundamental part about website design is the material of the internet site. Without a good content, you won't have the ability to create as much web traffic to your website.
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